top of page


CAMPAIGN | 72ANDSUNNY LA
It's within us: Fueling Inner Strength- Inside and Out.
To reframe beauty, we launched a campaign rooted in a simple belief: it starts from within—both physically and mentally. Our hero spot followed Jennifer Aniston through her daily routine, with every step and stretch captured in a raw, ASMR-inspired soundscape that highlighted inner strength.
We extended the campaign with a diverse cast of creators—from athletes like Brian Mazza and Sylvy Araujo to introspective voices like SouKeyna Diouf—all showing that looking and feeling good starts on the inside.



SOCIAL





bottom of page