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IDEAS | ART | DESIGN

Maitê Who?

Born in Brazil, I started as a designer, became an image retoucher, and landed as an art director. At 22, I moved from Rio to NYC and dove into agency life—from indie places like B-Reel to the big leagues at Ogilvy. 

 

Later, I swapped the subway for sunshine and joined 72andSunny as ACD. in 2017 I helped launch Mother LA as their first Creative Director (also occasional emotional support human).

I eventually returned to 72andSunny as a Group Creative Director, leading work for Pinterest, Adobe, and new business. I also began teaching at ArtCenter College of Design, and discovered a love for mentoring.

Now I freelance across the US and EU for brands like Apple, Nike, Coca Cola, Booking.com, Don Julio, and Hinge. I also started a creative collective because, honestly, I’ve met some brilliant weirdos along the way.

I love what I do—and I really love doing it with people who give a damn.

Let’s make something weird and wonderful together.

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I've Worked in Places Like These

For Clients Like These

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Won These

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And Founded This

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Making curiosity impossible to ignore.

OOH & DIGITAL | 72ANDSUNNY LA

Getting people to use us. Then delete us.

CAMPAIGN | BIRTHDAY NY

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Embracing our differences.

EXPERIENTIAL | OGILVY LONDON

Making the holidays spectacular.

CAMPAIGN | 72 AND SUNNY LA

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Turning code into a girl’s thing.

PR & EXPERIENTIAL | 72ANDSUNNY LA

Creating a platform for black artists.

CAMPAIGN | 72ANDSUNNY LA

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Bringing the spirit of Don Julio back.

SOCIAL & CULTURE | GALE NY

Capturing where cars can’t go.

DIGITAL & CONTENT | B-REEL NY

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Inviting people to free their creativity.

FILM  |  72ANDSUNNY LA

Launching Coca-Cola’s plant bottle.

CAMPAIGN  |  OGILVY NY

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Proving that you're never far from friends.

SUPER BOWL | ANOMALY LA

Introducing cruises to a new generation.

GAME METAVERSE | MARTIN AGENCY VA

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Launching Google Nest.

FILM |  72ANDSUNNY LA

Inviting genre-defying creators to join.

CAMPAIGN | 72ANDSUNNY LA

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Launching Pixel 3 across the world.

OOH | 72ANDSUNNY LA

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Honoring a Historic  Partnership

EXPERIENTIAL

Bringing Tequila to the Global Stage

SOCIAL CAMPAIGN

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Showing that beauty starts from within.

CAMPAIGN | 72ANDSUNNY LA

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For when you need an extra hand or two.

MEET MY CREATIVE STUDIO

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