We needed people to use the Google app instead of their browsers—so we had to catch them on the go. And where better than the fastest-moving city in the world?

 

We turned NYC into a living, breathing curiosity machine. Neon signs, coffee cups, arcade games, even beer barrels—everywhere you looked, a question begged to be Googled. From the top of the Empire State to the grimiest music venues, the city became one giant, beautifully absurd treasure hunt.