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OOH & DIGITAL | 72ANDSUNNY LA
Making people wonder, and remember that every answer is just a tap away.
We needed people to use the Google app instead of their browsers—so we had to catch them on the go. And where better than the fastest-moving city in the world?
We turned NYC into a living, breathing curiosity machine. Neon signs, coffee cups, arcade games, even beer barrels—everywhere you looked, a question begged to be Googled. From the top of the Empire State to the grimiest music venues, the city became one giant, beautifully absurd treasure hunt.









DIGITAL
We kept the momentum going. Real-time banners on The New York Times and The Washington Post served up fresh questions as the news rolled in—written by us, obsessively from inside the writers room live.



CASE STUDY
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