Target's biggest challenge is the holiday season and making a christmas campaign stand out among all the other ad campaigns. So we created something different. Instead of an add we created a musical special. We created The Toycracker: an 8-minute modern take on The Nutcracker, starring John Legend, Chrissy Teigen, and a cast of over 30 CG toys.

 

From there, we built an entire campaign around the production—one that mirrored the magic (and madness) of staging a musical and the joyful chaos of the holidays at home.

 

Audiences followed the cast and crew behind the scenes, caught red carpet moments, and discovered products woven into the story—turning every moment into both entertainment and inspiration to shop.