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CAMPAIGN | 72ANDSUNNY LA
Presenting black artistry through the eyes of black artists.
Artists deserve control of their narrative. That’s why to launch this project we gave them the mic to, in their own words, describe their relationship with their art and identity. In a multiple-stage process that included hour-long interviews with each artist, we crafted a story together to widens’s people’s views about Black Artistry.
To give their work a bigger stage, we partnered with Complex to launch a virtual museum inside ComplexLand—a digital reimagining of ComplexCon—introducing over 9.5 million visitors to five emerging Black artists. We also created editorial pieces across all Complex channels, giving each artist space to share their unique perspectives on Black creativity.



FILM
COMPLEXLAND


CONTENT SERIES

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