

CAMPAIGN | BIRTHDAY NY
The moment I knew
When was the moment? The second you knew they were the one? Maybe it was when you both tried the stinkiest cheese at the market—and both hated it. When they screamed mid-date, completely unfiltered. Or when they ordered the spiciest dish just to match you—then barely survived it.
We turned these tiny, telling moments into five films—each capturing the small but undeniable signs of real love. And when they happen? Hingie, our beloved mascot, meets a hilariously untimely demise—because once you find your person, you don’t need us anymore.



FILM
OOH
When was the moment? The second you knew they were the one? Maybe it was when you both tried the stinkiest cheese at the market—and both hated it. When they screamed mid-date, completely unfiltered. Or when they ordered the spiciest dish just to match you—then barely survived it.
We turned these tiny, telling moments into five films—each capturing the small but undeniable signs of real love. And when they happen? Hingie, our beloved mascot, meets a hilariously untimely demise—because once you find your person, you don’t need us anymore.


xxxxxxxxx

xxxxxxxxx


xxxxxxxxx

xxxxxxxxx
