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GAME METAVERSE | MARTIN AGENCY VA
Hide'N'Sea: Reimagining Cruises for a New Generation.
Cruises have a reputation for being for the older crowd. So, to launch Royal Caribbean’s newest ship, Icon of the Seas, we set sail somewhere unexpected: Fortnite.
We recreated the ship in-game and invited younger audiences to explore it through Hide’N’Sea—a high-energy, custom mini-game that turned the cruise experience into a digital adventure.









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