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CAMPAIGN | 72ANDSUNNY LA
Make The World Make: Launching Pinterest’s New Creators Program.
Pinterest wanted to evolve its image and attract a more diverse, expressive creator base. So we relaunched its Creators Program with the brand’s most multicultural, genre-defying creators to date.
We co-created the campaign with the creators themselves—letting them shape what they made and how they were represented. The cast featured icons like Maurice Harris, Miss Fame, June Ambrose, Dabito, SweetMutuals, and Laetitia Ky.
Alongside the film, each creator brought their work to life on Pinterest—sharing step-by-step content to inspire the next wave of makers.



FILM
SOCIAL CONTENT








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