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PR & EXPERIENTIAL | 72ANDSUNNY LA

Holiday Lights: putting code on the biggest stage

Today, less than 1% of girls study Computer Science. In a world that’s increasingly digital, that’s a major gap in future innovation. So Google partnered with the White House to show what’s possible when girls code. As part of the National Holiday Tree Lighting Ceremony in Washington, D.C., girls across the country were invited to create code-powered designs that lit up the trees—turning a national stage into a glowing celebration of creativity and possibility.

CASE STUDY

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CASE STUDY

PR & EXPERIENTIAL | 72ANDSUNNY LA

NYFW:
Zac Posen LED dress.

After the holiday lights, we brought code to another iconic stage: New York Fashion Week.

We teamed up with designer Zac Posen and developer Maddy Maxey to create the first-ever LED dress to debut on the NYFW runway. Girls could visit the Made With Code site to program millions of unique light patterns, which were then brought to life on the dress in real time. With no paid media, the activation earned 240 million media impressions—and more importantly, introduced nearly 800,000 girls to code.

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BTS

PR & EXPERIENTIAL | 72ANDSUNNY LA

Starbucks:
emoji coffee.

Ahead of World Emoji Day, we found a way to bring coding to one of girls' favorite after-school hangouts: Starbucks. We partnered with the brand to let girls code personalized emojis—reflecting different styles, moods, and future careers—on the Made With Code site. Then, they could see their creations printed right on their drinks. It was a simple, joyful way to meet girls where they are—and show them that code belongs in their everyday lives.

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Making curiosity impossible to ignore.

OOH & DIGITAL | 72ANDSUNNY LA

Getting people to use us. Then delete us.

CAMPAIGN | BIRTHDAY NY

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Embracing our differences.

EXPERIENTIAL | OGILVY LONDON

Making the holidays spectacular.

CAMPAIGN | 72 AND SUNNY LA

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Turning code into a girl’s thing.

PR & EXPERIENTIAL | 72ANDSUNNY LA

Creating a platform for black artists.

CAMPAIGN | 72ANDSUNNY LA

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Bringing the spirit of Don Julio back.

SOCIAL & CULTURE | GALE NY

Capturing where cars can’t go.

DIGITAL & CONTENT | B-REEL NY

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Inviting people to free their creativity.

FILM  |  72ANDSUNNY LA

Launching Coca-Cola’s plant bottle.

CAMPAIGN  |  OGILVY NY

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Proving that you're never far from friends.

SUPER BOWL | ANOMALY LA

Introducing cruises to a new generation.

GAME METAVERSE | MARTIN AGENCY VA

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Launching Google Nest.

FILM |  72ANDSUNNY LA

Inviting genre-defying creators to join.

CAMPAIGN | 72ANDSUNNY LA

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Launching Pixel 3 across the world.

OOH | 72ANDSUNNY LA

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Honoring a Historic  Partnership

EXPERIENTIAL

Bringing Tequila to the Global Stage

SOCIAL CAMPAIGN

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Showing that beauty starts from within.

CAMPAIGN | 72ANDSUNNY LA

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For when you need an extra hand or two.

MEET MY CREATIVE STUDIO

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