maite albuquerque

Google Holiday Lights

maite albuquerque
Google Holiday Lights

GIRLS LIGH UP THE WHITE HOUSE  WITH CODE

Creative Directors: Paul Nguyen, Andre Le Masurier
Writers: Will Tran, Shachar Aylon
Designer: Maite Albuquerque, Runak Chavoshi

Today, less than 1% of girls choose to study Computer Science. That means in a future that is increasingly digital, we'll be missing out on all the critical ideas and innovations that women can provide. Needless to say, something has to be done about that.

We used the holidays as an opportunity to create a coding project that could reach millions of girls across the country. Partnering with the White House and National Parks Service, we invited girls to light up the National Holiday Trees in Washington D.C. with the power of code.

 
 

CODING THE TREE'S DESIGNS ONLINE

Using Blockly, a graphical coding simulator, girls were able to design their tree into millions of unique combinations. Girls played with variables controlling patterns, colors, and animation sequences.
 

THE TREE LIGHTING CEREMONY

Girls could code and light up the trees 56 states trees throughout the month of December.

President Obama thanked girls for lighting up the trees with code "Young women from all 50 states used their coding skills to control the lights on these tress" 
Each tree was covered in 900 interactive LED lights
 We promoted the project on the largest digital billboard in Times Square

We promoted the project on the largest digital billboard in Times Square

 

PRESS AND SOCIAL MEDIA

 

 

PRESS

• Seventeen
• Washington Post
• TechCrunch
• Mashable
• Engadget

 

AWARDS