GOING BEYONG THE ROADS
Cars can only go so far. That's why Google launched Street View Treks — a project to capture and preserve some of the most extreme, inaccessible, and simply astounding places on Earth where cars can't go. We helped google now only concept that idea, but also created an ever-growing content platform that highlights Google’s journey to map the world. Leveraging the incredible stories of the Google Maps team and the organizations they collaborate with, Treks is conceived as an immersive experience where the product is the story.
For each trek we created a unique film telling the story of the location. The film also acts as a behind the scenes to our journey, showing the triumphs and sometimes the difficulties encountered by the teams. Getting the people and technology to some of the most remote corners of the globe is no easy task. Each location took meticulous planning and research. We researched the most significant cultural and geographic locations of each trek and worked with organizations and local experts in the area to gain access to locations few people are able to go.
AN INTERACTIVE EXPERIENCE
From the Galapagos Islands, to the Eiffel Tower, to Mt. Everest, the Amazon or the Great Barrier Reef, each of these ‘treks’ is composed of a series of modules that help tell the story of each location. Interactive elements such as 360 views, or Street View audio tours have been included to enhance the immersive aspect.
The site launched with the stories of 10 locations but will continue to grow as new destinations are captured. We created a modular grid system which allows the front page of the project to grow indefinitely.