maite albuquerque

BRAVEST MAN music video

maite albuquerque
BRAVEST MAN music video

AN INTERACTIVE MOBILE MUSIC VIDEO

Creative Director: 
Patrick Erlund
Art Director: 
Maite Albuquerque
Design & Animation: 
Daniel Savage, Jerry Liu
Development: 
Henrik Porseland, Simon Cave, Will Adams

Google challenged our team at B-Reel to create a mobile chrome experiment that showcased all the possibilities the new mobile Chrome could do. To do so we decided to create the first mobile interactive music video.  Bobby Womack's was about to release a new song called 'The Bravest Man in the Universe'  so we contacted our friends at XL Recording and proposed a partnership. Together we created an animated video featuring a space shuttle. Bellow you can see the teaser we released before the launch of the experiment.

 

A CHROME EXPERIMENT

A truly interactive film

Users can group planets together, explore the spaceship, drag the shuttle back and forth, burst asteroids, play with solar flares, all while Womack croons in your headphones. 
 

CREATING A BEUTIFUL WORLD

We commissioned the talented animators Daniel Savage and Jerry Liu to bring the story to life.

It was a challenge for the whole team in a way that would be light enough to be able to play through mobile browsers. It was a true effort between developers and the designers. 

PROMOTION

To promote the mobile experiment we also created a movie like poster.


AWARDS AND RECOGINITION

 
PRESS
• The Verge
• FasCompany
• The Guardian
• PitchFork
• Creativity
AWARDS
• FWA Mobile Site of the Day