maite albuquerque

Coca Cola Plant Bottle Launch

maite albuquerque
Coca Cola Plant Bottle Launch

PLANTS MAKE US HAPPY

ECD: Corinna Falusi
Design Director: Lucas Camargo
ACDs: Justin Via, Evan Slater, Abe Baginsky, Maite Alburquerque, Emily Clark
Art Directors: Anti-Anti, Lukas Lund, Andreas Hoff, Carl Versfeld

Coca-Cola came to Ogilvy New York with the challenge of  launching their new bottle. A fully recyclable PET bottle made from plants

The goal of the campaign was to change the way the world thinks of plastic bottles and also to showcase how  the new bottle are now more green. We came up with the concept : Plants Makes Us Happy. The idea was to create  ads that highlight how plants are important in our daily lives bringing joy and wonder.

Using Coke's signature colors and minimalist style we created 4 print ads that  have their own unique visual twist.