PLANTS MAKE US HAPPY
ECD: Corinna Falusi
Design Director: Lucas Camargo
ACDs: Justin Via, Evan Slater, Abe Baginsky, Maite Alburquerque, Emily Clark
Art Directors: Anti-Anti, Lukas Lund, Andreas Hoff, Carl Versfeld
Coca-Cola came to Ogilvy New York with the challenge of launching their new bottle. A fully recyclable PET bottle made from plants
The goal of the campaign was to change the way the world thinks of plastic bottles and also to showcase how the new bottle are now more green. We came up with the concept : Plants Makes Us Happy. The idea was to create ads that highlight how plants are important in our daily lives bringing joy and wonder.
Using Coke's signature colors and minimalist style we created 4 print ads that have their own unique visual twist.
We Put Anything On Paper
To promote Otavio Rios Illustration Studio in Rio de Janeiro my team at Artplan create a series of print ads that highlighted how the studio was capable of bringing any idea to life. In partnership with Otavio itself we created these beautiful crafted prints that were feature in magazines in Rio de Janeiro Brazil. The prints spread all over the internet been mentioned in more them 100 sites and blogs including Fubiz, Coloribus, Design You Trust, Abduzeedo and many more.
CD: Roberto Vilhena
Art Directors: Bernardo Romero, Maite Albuquerque
Copywriter: Ricardo Dolla
Illustrator: Otavio Rios
Photos & 3D: Marcello Pereira, Aderi, Pepe, Barbie